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Research Methodologies

Quantitative Research

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  • Personal / Telephonic / Online surveys (B2B , B2C, G2B, G2C) for em 1

  • Public Opinion,
  • Habits & Attitudes,
  • Awareness/ Usage/ Perceptions,
  • Census & Database Creation.

  • Testing & Evaluation

  • Ideas/ Concepts/ Advertisements / Products & Brand Communication
  • Product/Packaging / Pricing

Qualitative Research

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  • Qualitative Discussions

  • Focus Group discussions
  • In-Depth Interviews (1 to 1, Dyads, Triads, Mini Groups)

  • Ethnography

  • Observations (Naturalistic, Controlled, Participative)

  • Mystery Shopping / Audits

  • Consumer connect

  • Home visits
  • Shopping behavior

Secondary Research

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  • Internal ( Research on Data from within client organization eg : Sales Reports, customer databases, past primary research etc. )

  • External ( Research on data from outside the client organization eg: Historic Data , Government documents , published articles from news , academic papers etc.)

Our survey experts will guide you on how to:

  • Decide on the type of market research you need to run.
  • Design your data collection instruments and craft questions so as to collect meaningful and invaluable insights and responses.
  • Determine the sample size and coverage of respondents needed to truly represent your target universe.
  • Process the data, interpret the responses and convert insights into strategic business recommendations.
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